{"id":10497,"date":"2025-06-06T05:22:49","date_gmt":"2025-06-06T03:22:49","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=10497"},"modified":"2026-04-15T05:24:05","modified_gmt":"2026-04-15T03:24:05","slug":"now-ultra-low-tar-fresh-flavor","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/now-ultra-low-tar-fresh-flavor\/","title":{"rendered":"NOW Ultra Low Tar - Fresh Flavor"},"content":{"rendered":"

Description:<\/strong>
NOW is an American brand, whose main feature is its \u201eultra low tar\u201c formula, aimed at a more health-conscious audience. This particular package was designed for the Italian market. The package design is kept minimalist \u2013 a metallic silver background with a raised logo in the center. Inscriptions such as Fresh Flavor<\/em> and Ultra Low Tar<\/em> emphasizes the freshness of the taste and the low tar content. Below are the warnings in Italian: \u201eNuoce gravemente alla salute\u201c<\/em> and \u201e"Ogni anno il tabagismo..."\u201c<\/em> \u2013 indicates that the package was manufactured before the era of widespread graphic warnings.<\/p>\n

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Value assessment:<\/strong><\/h3>\n
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  • \n

    Collectible value:<\/strong> High. Due to its very good durability, low tar segment, and the fact that the brand is no longer popular, this unit is rated higher than regular European packs.<\/p>\n<\/li>\n

  • \n

    Condition assessment:<\/strong> Unopened, packaging well preserved, with authentic Italian excise stamp \u2013 very good collectible condition<\/strong>.<\/p>\n<\/li>\n

  • \n

    Historical data and popularity:<\/strong> The NOW brand was known in the US and some Western European markets (especially in the 1980s and 1990s). In Italy, such packets were distributed in a rather limited manner, and the number of them that survive is very small.<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Brand and name:<\/strong> NOW Ultra Low Tar - Fresh Flavor<\/p>\n

    Size:<\/strong> 20 cigarettes<\/p>\n

    Country of manufacture:<\/strong> Italy (according to Italian language warnings and excise stamp)<\/p>\n

    Production period:<\/strong> Approximately 1990-2000 (according to the entry "Art. 46 L. 29\/12\/1990 n.428")<\/p>\n

    Package type:<\/strong> Hard pack<\/p>","protected":false},"featured_media":10440,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[159],"product_tag":[],"class_list":{"0":"post-10497","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-italy","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple","16":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/10497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/10497\/revisions"}],"predecessor-version":[{"id":10498,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/10497\/revisions\/10498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/10440"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=10497"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=10497"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=10497"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=10497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}