{"id":17939,"date":"2025-08-01T09:54:39","date_gmt":"2025-08-01T07:54:39","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&#038;p=17939"},"modified":"2026-04-24T22:00:16","modified_gmt":"2026-04-24T20:00:16","slug":"%d0%b4%d0%be%d1%80%d0%be%d0%b6%d0%bd%d1%8b%d0%b5-dorozhnye","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/%d0%b4%d0%be%d1%80%d0%be%d0%b6%d0%bd%d1%8b%d0%b5-dorozhnye\/","title":{"rendered":"Road (Dorozhnye)"},"content":{"rendered":"<p data-start=\"262\" data-end=\"759\"><strong data-start=\"262\" data-end=\"276\">Description:<\/strong> This pack of \u201e\u0414\u043e\u0440\u043e\u0436\u043d\u044b\u0435\u201c cigarettes is a classic Soviet product, intended for travelers or smokers \u201eon the go\u201c, as the name suggests (\u201etravel\u201c). The top of the pack is dark blue with a bright stylized compass rose \u2013 a symbol of orientation associated with travel. The bottom of the pack is white, with the elegant inscription \u201e20\u201c. The simple but exceptionally structured design and symbolism convey a targeted marketing message. The quantity and filter are marked on the sides.<\/p>\n<p data-start=\"761\" data-end=\"784\"><strong data-start=\"761\" data-end=\"784\">Value assessment:<\/strong><\/p>\n<ul data-start=\"786\" data-end=\"1363\">\n<li data-start=\"786\" data-end=\"984\">\n<p data-start=\"788\" data-end=\"984\"><strong data-start=\"788\" data-end=\"808\">Collectible value:<\/strong> Medium \u2013 This package was not rare, but is becoming increasingly rare today. Due to its good condition and specific design, it is valued among collectors, especially USSR design enthusiasts.<\/p>\n<\/li>\n<li data-start=\"986\" data-end=\"1110\">\n<p data-start=\"988\" data-end=\"1110\"><strong data-start=\"988\" data-end=\"1010\">Condition assessment:<\/strong> Unopened, cellophane intact. Visually in very good condition, minor storage marks on the corners.<\/p>\n<\/li>\n<li data-start=\"1112\" data-end=\"1363\">\n<p data-start=\"1114\" data-end=\"1363\"><strong data-start=\"1114\" data-end=\"1154\">Historical data and popularity:<\/strong> \u201e&quot;\u0414\u043e\u0440\u043e\u0436\u043d\u044b\u0435&quot; was one of the regional or niche editions that did not become a mass brand, but had a clear positioning strategy. It is valued among collectors for its clear theme and unified design.<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p data-start=\"64\" data-end=\"119\"><strong data-start=\"64\" data-end=\"98\">Brand and name:<\/strong> Road (Dorozhnye)<\/p>\n<p data-start=\"121\" data-end=\"144\"><strong data-start=\"121\" data-end=\"131\">Size:<\/strong> 20 cigarettes<\/p>\n<p data-start=\"146\" data-end=\"169\"><strong data-start=\"146\" data-end=\"164\">Country of manufacture:<\/strong> USSR<\/p>\n<p data-start=\"171\" data-end=\"223\"><strong data-start=\"171\" data-end=\"195\">Production period:<\/strong> Approximately 1980-1990<\/p>\n<p data-start=\"225\" data-end=\"260\"><strong data-start=\"225\" data-end=\"243\">Package type:<\/strong> Soft pack<\/p>","protected":false},"featured_media":27191,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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