{"id":20129,"date":"2025-10-15T10:30:52","date_gmt":"2025-10-15T08:30:52","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&#038;p=20129"},"modified":"2025-10-15T10:30:52","modified_gmt":"2025-10-15T08:30:52","slug":"supermatch","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/supermatch\/","title":{"rendered":"Supermatch"},"content":{"rendered":"<p data-start=\"227\" data-end=\"651\"><strong data-start=\"227\" data-end=\"241\">Description:<\/strong><br data-start=\"241\" data-end=\"244\" \/><strong data-start=\"244\" data-end=\"260\">\u201eSupermatch\u201c<\/strong> \u2013 one of the most famous West African cigarette brands, produced <strong data-start=\"331\" data-end=\"364\">Nigerian Tobacco Company Ltd.<\/strong>, owned by British American Tobacco (BAT). This particular <strong data-start=\"429\" data-end=\"449\">King Size Filter<\/strong> The package from Nigeria has a classic design, with a bright red background and a white silhouette of a football player in the center \u2013 a clear reference to the sporty image with which the brand sought to attract young consumers.<\/p>\n<p data-start=\"653\" data-end=\"932\">The design features a decorative red and gold motif at the top, adding elegance to the packaging. The left side is marked with the words &quot;20 Filter Cigarettes&quot; and the top is marked with an excise sticker. The cellophane is original, but with age spots and signs of oxidation, especially at the bottom.<\/p>\n<p data-start=\"934\" data-end=\"1154\">\u201eSupermatch was a very popular brand throughout West Africa \u2013 particularly in Nigeria, Sierra Leone, Ghana and Liberia \u2013 and remained one of BAT\u2019s export products to the region from the 1970s to the early 1990s.<\/p>\n<p data-start=\"1156\" data-end=\"1181\"><strong data-start=\"1156\" data-end=\"1179\">Value assessment:<\/strong><\/p>\n<ul data-start=\"1182\" data-end=\"1702\">\n<li data-start=\"1182\" data-end=\"1381\">\n<p data-start=\"1184\" data-end=\"1381\"><strong data-start=\"1184\" data-end=\"1204\">Collectible value:<\/strong> Medium-High. African-made cigarette packs, especially from Nigeria, are in demand among thematic collectors, as the country was one of the main BAT production centers in the region.<\/p>\n<\/li>\n<li data-start=\"1382\" data-end=\"1476\">\n<p data-start=\"1384\" data-end=\"1476\"><strong data-start=\"1384\" data-end=\"1406\">Condition assessment:<\/strong> Medium \u2013 original cellophane, but with stains and storage marks.<\/p>\n<\/li>\n<li data-start=\"1477\" data-end=\"1702\">\n<p data-start=\"1479\" data-end=\"1702\"><strong data-start=\"1479\" data-end=\"1503\">Historical data:<\/strong> The Nigerian Tobacco Company, founded in 1951, became the largest tobacco manufacturer in Africa by the 1960s. Supermatch was a mass-market brand that had both filtered and non-filtered versions.<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p data-start=\"0\" data-end=\"75\"><strong data-start=\"0\" data-end=\"34\">Brand and name:<\/strong> Supermatch King Size Filter Cigarettes<\/p>\n<p data-start=\"77\" data-end=\"102\"><strong data-start=\"77\" data-end=\"87\">Size:<\/strong> 20 cigarettes<\/p>\n<p data-start=\"104\" data-end=\"133\"><strong data-start=\"104\" data-end=\"122\">Country of manufacture:<\/strong> Nigeria<\/p>\n<p data-start=\"135\" data-end=\"186\"><strong data-start=\"135\" data-end=\"159\">Production period:<\/strong> Approximately 1980-1990.<\/p>\n<p data-start=\"188\" data-end=\"225\"><strong data-start=\"188\" data-end=\"206\">Package type:<\/strong> Soft pack<\/p>","protected":false},"featured_media":20075,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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