{"id":20798,"date":"2025-10-18T13:52:33","date_gmt":"2025-10-18T11:52:33","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=20798"},"modified":"2025-10-18T13:52:33","modified_gmt":"2025-10-18T11:52:33","slug":"sehati-super-biru","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/sehati-super-biru\/","title":{"rendered":"Happy Super Blue"},"content":{"rendered":"

Description:<\/strong>
Happy Super Blue<\/em> \u2013 it is middle class kretek<\/em> cigarettes from the Kudus region, famous for its centuries-old tradition of clove tobacco. Name \u201cSehati\u201d<\/em> in Indonesian means "with one heart", and the word \u201c"Biru"\u201d<\/em> \u2013 \u201eblue\u201c, which reflects both the color theme of the pack and the milder tobacco blend.<\/p>\n

The design is modern and contrasting: a bright blue background with yellow border ornaments, a coat of arms with a crown and two lions conveys the image of "royal quality". The inscription above \u201cExport Quality\u201d<\/strong> indicates that the product was intended for export or a higher market category.<\/p>\n

The excise stamp and the indication of the region of production are visible on the side \u2013 PR Endjoy<\/em>, which was an active producer in the period 2000-2010.<\/p>\n

\n

Value assessment:<\/strong><\/p>\n

    \n
  • \n

    Collectible value:<\/strong> Medium - a representative, but not particularly rare example of "export kretek".<\/p>\n<\/li>\n

  • \n

    Condition assessment:<\/strong> Excellent \u2013 the cellophane is tight, the package is clean, the design colors are bright.<\/p>\n<\/li>\n

  • \n

    Historical significance:<\/strong> Medium \u2013 reflects the wave of export-quality kretek popular in the early 2000s.<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Brand and name:<\/strong> Happy Super Blue
    Type:<\/strong> 12 Kretek Filter Cigarettes
    Size:<\/strong> 12 cigarettes
    Country of manufacture:<\/strong> Indonesia
    Manufacturer:<\/strong> PR Endjoy, Kudus, Indonesia
    Production period:<\/strong> around 2000\u20132010.
    Package type:<\/strong> Hard pack (hard box<\/em>)<\/p>","protected":false},"featured_media":20744,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[207],"product_tag":[],"class_list":{"0":"post-20798","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-indonesia","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple","17":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/20798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/20798\/revisions"}],"predecessor-version":[{"id":20799,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/20798\/revisions\/20799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/20744"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=20798"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=20798"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=20798"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=20798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}