{"id":21236,"date":"2025-10-19T12:14:43","date_gmt":"2025-10-19T10:14:43","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=21236"},"modified":"2026-04-13T10:26:28","modified_gmt":"2026-04-13T08:26:28","slug":"marlboro-boro-cigarettes","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/marlboro-boro-cigarettes\/","title":{"rendered":"Marlboro Red"},"content":{"rendered":"

Description:<\/strong>
Exceptional and unusual Marlboro \/ Boro<\/strong> The pack is one of the most sought-after Argentine editions by collectors due to its paradoxical design. One side of the pack presents a minimalist version with a large "boro" inscription and the word Cigarettes<\/em> bottom, done in a clean modern font. The other side is a classic Marlboro Filter Box<\/strong> design with a recognizable red-and-white triangle, the "PM" emblem and a red top.<\/p>\n

This dual package design was a marketing experiment - the manufacturer (Philip Morris Argentina) tried a simplified visual image, in which "boro" was a modern abbreviation for the Marlboro product line.
On top is a blue Argentine excise stamp marked "C\u00f3digo N\u00ba 11", confirming local production and distribution.<\/p>\n

\n

Value assessment:<\/strong>
\u2013 Collectible value:<\/strong> Taller. This is one of the rarer "experimental" packs from South America, featuring an atypical dual-branded design. Such editions are highly prized among collectors of the Philip Morris \/ Marlboro line.
\u2013 Condition assessment:<\/strong> Excellent - unopened, cellophane intact, corners not crushed, stamp intact.
\u2013 Historical data and popularity:<\/strong> \u201eBoro was a short-lived attempt to create a minimalist sub-brand for Marlboro, aimed at a more modern, urban consumer. Due to its limited production, this edition is now considered a particularly interesting marketing experiment and has clear collector's value in the tobacciana segment.<\/p>","protected":false},"excerpt":{"rendered":"

Brand and name:<\/strong> Marlboro \/ Boro Cigarettes
Size:<\/strong> 20 cigarettes (Cigarrillos rubios)
Country of manufacture:<\/strong> Argentina (Industria Argentina)
Production period:<\/strong> Approximately 1990-2000.
Package type:<\/strong> Hard package, unopened, original cellophane, with Argentine excise stamp (blue, "C\u00f3digo N\u00ba 11" \/ "62S")<\/p>","protected":false},"featured_media":27406,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[227],"product_tag":[],"class_list":{"0":"post-21236","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-argentina","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple","17":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/21236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/21236\/revisions"}],"predecessor-version":[{"id":27404,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/21236\/revisions\/27404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/27406"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=21236"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=21236"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=21236"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=21236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}