{"id":22761,"date":"2025-10-24T08:44:44","date_gmt":"2025-10-24T06:44:44","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=22761"},"modified":"2026-04-14T04:50:41","modified_gmt":"2026-04-14T02:50:41","slug":"wills-2","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/wills-2\/","title":{"rendered":"Wills"},"content":{"rendered":"

Description:<\/strong>
\u201eWills Filter Kings is one of the classic products of the Indian tobacco industry, with a deep history. Brand Wills<\/em> belongs to WD & HO Wills<\/em> \u2013 one of the oldest tobacco companies in Great Britain, founded in the 19th century, and in India this name was adopted ITC Limited<\/em> (India Tobacco Company), which produced licensed variants for the local market.<\/p>\n

The package retains the classic British school design: rich gold with a red central stripe and a minimalist but elegant black symbol - an eight-pointed star motif. Made in India<\/em> refers to local production for the domestic market and some Asian export markets.
It is considered one of the most recognizable and historic Indian cigarette designs, representing the continuity of the British colonial heritage in tobacco.<\/p>\n

\n

Value assessment:<\/strong>
\u2013 Collectible value:<\/strong> Medium-high \u2013 due to the brand's historical importance and connection to WD & HO Wills<\/em> tradition, this pack is in demand among collectors who collect tobacco products from the Asian or British Empire period.
\u2013 Condition assessment:<\/strong> Excellent - unopened, in original film, colors remain bright, corners are solid.
\u2013 Historical data and popularity:<\/strong> The Wills brand had become synonymous with premium cigarettes in India. Filter Kings<\/em> The series was one of the first to offer a softer filter format aimed at a higher social class.<\/p>","protected":false},"excerpt":{"rendered":"

Brand and name:<\/strong> Wills Filter Kings
Size:<\/strong> 20 cigarettes
Country of manufacture:<\/strong> India
Manufacturer:<\/strong> WD & HO Wills \/ ITC Limited (India Tobacco Company)
Production period:<\/strong> Around 1980-1990.
Package type:<\/strong> Hard pack<\/p>","protected":false},"featured_media":22708,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[156],"product_tag":[],"class_list":{"0":"post-22761","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-india","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple","16":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/22761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/22761\/revisions"}],"predecessor-version":[{"id":22762,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/22761\/revisions\/22762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/22708"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=22761"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=22761"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=22761"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=22761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}