{"id":22787,"date":"2025-10-24T09:15:07","date_gmt":"2025-10-24T07:15:07","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=22787"},"modified":"2026-03-19T18:36:03","modified_gmt":"2026-03-19T16:36:03","slug":"%e6%96%b0%e6%a8%82%e5%9c%92%e9%a6%99%e8%8f%b8-xin-le-yuan-cigarettes-hsin-le-yuan-2","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/%e6%96%b0%e6%a8%82%e5%9c%92%e9%a6%99%e8%8f%b8-xin-le-yuan-cigarettes-hsin-le-yuan-2\/","title":{"rendered":"Xin Le Yuan Cigarettes \/ Hsin Le Yuan"},"content":{"rendered":"

Description:<\/strong>
This red version<\/strong> classical \u65b0\u6a02\u5712\u9999\u83f8 (Xin Le Yuan)<\/em> package made of Taiwan Tobacco and Alcohol Monopoly Bureau (\u53f0\u7063\u7701\u83f8\u9152\u516c\u8ce3\u5c40)<\/strong>. This design is considered one of the most recognizable examples of early Taiwanese cigarettes, with a distinctly vintage aesthetic.<\/p>\n

The bright red background symbolizes success and prosperity, a traditionally lucky color in Chinese culture. The golden hieroglyphs, decorated with floral ornaments, give the path an impression of solemnity and ancient luxury. In the center of the composition is the name \u201e\u65b0\u6a02\u5712\u201c, which literally means \u201eNew Paradise\u201c.<\/p>\n

The back features promotional text emphasizing "excellent aroma and mild taste", while at the bottom is a health warning in traditional Chinese (\u884c\u653f\u7528\u9662\u885b\u884c\u7f72\u89e3\u8b66), added in later years, typical of the late 1980s period.<\/p>\n

\n

Value assessment:<\/strong>
\u2013 Collectible value:<\/strong> High \u2013 the red variant is rarer than the blue one (turquoise<\/em>) edition. Due to its color and excellent condition, the packet is considered a valuable exhibit of Asian tobacco design.
\u2013 Condition assessment:<\/strong> Excellent - unopened, with original film, bright gold lettering, surface without visible defects.
\u2013 Historical significance:<\/strong> Reflecting a period when Taiwan was still a closed economy and the tobacco industry was controlled by the state, these packets are now considered examples of national heritage design.<\/p>","protected":false},"excerpt":{"rendered":"

Brand and name:<\/strong> \u65b0\u6a02\u5712\u9999\u83f8 (Xin Le Yuan Cigarettes<\/em> \/ Hsin Le Yuan<\/em>)
Size:<\/strong> 20 cigarettes
Country of manufacture:<\/strong> Taiwan (\u4e2d\u83ef\u6c11\u570b \/ Republic of China)
Manufacturer:<\/strong> Taiwan Tobacco & Wine Monopoly Bureau (\u53f0\u7063\u7701\u83f8\u9152\u516c\u8ce3\u5c40)
Production period:<\/strong> Around 1970-1980.
Package type:<\/strong> Hard pack<\/p>","protected":false},"featured_media":24941,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[257,193],"product_tag":[],"class_list":{"0":"post-22787","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rarest","7":"product_cat-taiwan","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple","18":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/22787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/22787\/revisions"}],"predecessor-version":[{"id":24972,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/22787\/revisions\/24972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/24941"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=22787"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=22787"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=22787"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=22787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}