{"id":23336,"date":"2025-10-25T17:09:55","date_gmt":"2025-10-25T15:09:55","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=23336"},"modified":"2026-04-14T07:12:24","modified_gmt":"2026-04-14T05:12:24","slug":"vantage-lights-100s","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/vantage-lights-100s\/","title":{"rendered":"VANTAGE Lights 100's"},"content":{"rendered":"

Description:<\/strong><\/h3>\n

The white design, covered in horizontal lines, gives the package a clean and light feel, typical of the late 20th century "light" cigarette aesthetic. The bright blue rectangle in the center, divided by a silver stripe, and the inscription next to it VANTAGE Lights<\/strong> conveys a modern, precise graphic image. The name font is clear, sans-serif, and the blue color emphasizes the milder taste and lower tar content. At the bottom is the phrase "LOW TAR. SMOOTH TASTE." - a typical marketing slogan of that era, emphasizing mildness and a "healthier" image.<\/p>\n

\n

Value assessment:<\/strong><\/h3>\n

\u2013 Collectible value:<\/strong> Medium. US-made Lights series packaging is more common, but a clean, pristine example retains value as an example of classic Vantage design.
\u2013 Condition assessment:<\/strong> excellent - unopened, original cellophane wrap, surface without stains or discoloration.
\u2013 Historical data and popularity:<\/strong> \u201eThe Vantage brand was owned by the RJ Reynolds Tobacco Company, introduced in 1970 as an innovative product with a central filter channel designed to reduce tar content. The Lights version established itself in the 1980s and 1990s as one of the most prominent American-style mild-tasting options.<\/p>","protected":false},"excerpt":{"rendered":"

Brand and name:<\/strong> VANTAGE Lights 100's
Size:<\/strong> 20 cigarettes
Country of manufacture:<\/strong> United States (USA)
Production period:<\/strong> likely end of the 20th century \u2013 1980\u20131990.
Package type:<\/strong> hard pack<\/p>","protected":false},"featured_media":23283,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[202],"product_tag":[],"class_list":{"0":"post-23336","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-united-states","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple","17":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23336\/revisions"}],"predecessor-version":[{"id":27604,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23336\/revisions\/27604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/23283"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=23336"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=23336"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=23336"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=23336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}