{"id":23511,"date":"2025-10-26T12:16:50","date_gmt":"2025-10-26T10:16:50","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=23511"},"modified":"2026-04-17T05:55:34","modified_gmt":"2026-04-17T03:55:34","slug":"belair","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/belair\/","title":{"rendered":"Belair"},"content":{"rendered":"

Description<\/strong><\/h3>\n

This Belair Kings Light Menthol Low Tar<\/em> edition \u2013 classic medium-term Belair\u201e<\/strong> package from the USA, made Brown & Williamson<\/em> companies.
The main design motif is white and blue sky<\/strong> graphics that convey the freshness and lightness characteristic of the image of menthol cigarettes in the 1980s.
The corner layout motif \u2013 a diagonal separation of white and blue with a subtle bird symbol at the top \u2013 is minimalist yet elegant, standing out from other US market packages of the era.<\/p>\n

On the back \u2013 bright Brown & Williamson Coupons<\/strong> block that allowed users to accumulate points and exchange them for gifts under the B&W loyalty program. These coupons were used until 1998, so their presence helps to date the pack more accurately.<\/p>\n

The information on the sides is Surgeon General's Warning<\/em>, confirming that the package is intended for For the US domestic market<\/strong> (Domestic Issue<\/em>).<\/p>\n

\n

Value assessment<\/strong><\/h3>\n

Collectible value:<\/strong> Medium\u2013high.<\/em>
This edition is more visually expressive than the later Belair Refreshing Menthol (with vertical lines) and is one of the last coupon editions<\/strong>, therefore rated higher.
Additional value is provided by the preserved coupon block with all typography \u2013 this is considered an important historical item. B&W<\/em> sign.<\/p>\n

Condition assessment:<\/strong> Very good - original cellophane, clearly visible inscriptions and colors, only minimal stains from storage.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Brand and name:<\/strong> Belair Kings - Light Menthol Low Tar<\/em>
Manufacturer:<\/strong> Brown & Williamson Tobacco Corporation<\/em>
Country of origin:<\/strong> United States of America (USA)<\/em>
Production period:<\/strong> around 1985\u20131995.<\/em>
Package type:<\/strong> soft pack<\/em><\/p>","protected":false},"featured_media":23458,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[202],"product_tag":[],"class_list":{"0":"post-23511","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-united-states","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"outofstock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple","17":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23511\/revisions"}],"predecessor-version":[{"id":23512,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23511\/revisions\/23512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/23458"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=23511"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=23511"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=23511"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=23511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}