{"id":23545,"date":"2025-10-27T06:08:45","date_gmt":"2025-10-27T04:08:45","guid":{"rendered":"https:\/\/colligatum.com\/?post_type=product&p=23545"},"modified":"2026-04-14T04:56:56","modified_gmt":"2026-04-14T02:56:56","slug":"hi-lite","status":"publish","type":"product","link":"https:\/\/colligatum.com\/en\/product\/hi-lite\/","title":{"rendered":"hi-lite"},"content":{"rendered":"

Description:<\/strong>
\u201ehi-lite is one of the most iconic Japanese cigarette brands, introduced in the 1960s and becoming a cult symbol in the history of Japanese tobacco. This King Size edition features a subtle classic design: the combination of white and deep blue creates a clean and elegant impression. The front side features a minimalist eight-pointed star logo, symbolizing light, and the inscription "hi-lite" is presented in a slanted font - a gentle but highly recognizable style. The gold-colored foil top with the number "20" adds a touch of luxury. The overall visual image conveys the Japanese precision and refined modernism characteristic of the packaging design of that period.<\/p>\n

\n

Value assessment:<\/strong>
\u2013 Collectible value:<\/strong> higher \u2013 hi-lite is one of the most important brands in Japanese tobacco history, and older, original examples are in demand in both Asian and European collector markets.
\u2013 Condition assessment:<\/strong> excellent, unopened, original film and intact gold top.
\u2013 Historical data and popularity:<\/strong> \u201e"hi-lite" has been produced since 1960 by a Japanese tobacco company Japan Tobacco Inc. (JT)<\/strong>. In the 1970s and 1980s, the brand became part of mass culture, from pop culture to advertising, symbolizing Western influence on the Japanese market.<\/p>","protected":false},"excerpt":{"rendered":"

Brand and name:<\/strong> hi-lite King Size Filter Cigarettes
Size:<\/strong> 20 cigarettes
Country of manufacture:<\/strong> Japan
Production period:<\/strong> 1970s\u20131980s
Package type:<\/strong> soft pack<\/p>","protected":false},"featured_media":23493,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[163],"product_tag":[],"class_list":{"0":"post-23545","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-japan","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple","16":"add-to-wishlist-before_image"},"_links":{"self":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23545\/revisions"}],"predecessor-version":[{"id":23546,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product\/23545\/revisions\/23546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media\/23493"}],"wp:attachment":[{"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/media?parent=23545"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_brand?post=23545"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_cat?post=23545"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/colligatum.com\/en\/wp-json\/wp\/v2\/product_tag?post=23545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}