Description
Belair Refreshing Menthol – is one of the classic US menthol cigarette brands, produced Brown & Williamson corporation, which also operated the Kool, Raleigh, and Viceroy lines.
This pack reflects the design style of mid-range cigarettes in the US in the late 20th century: vertical fine lines on a white background, central green shield with coat of arms and minimalist inscription Belair – like a symbol of cleanliness and freshness.
The upper part is marked with a yellow bar with the inscription „"NEW LOW PRICE"“, typical of promotional campaigns in the US market, where the manufacturer sought to compete with other menthol brands by offering a lower price.
The package has a typical 1990s US visual style – simple, clear, practical and somewhat conservative, without excessive graphic elements.
Value assessment
Collectible value: Average.
Although Belair is not as iconic as Cool whether Salem, this brand is interesting for its place in the history of US menthol cigarettes. Version with surviving promotional banner NEW LOW PRICE is rarer and valued slightly higher than the standard edition.
Condition assessment: Excellent - original cellophane, all labels in place, colors not faded.
