Description:
This pack belongs to the legendary Joe Camel advertising series, which was one of the most famous (and later banned) tobacco marketing campaigns.
The main side shows Joe Camel — character wearing black leather jacket, wearing sunglasses, sitting on a motorcycle. This design is unofficially called “Biker Joe”.
The background of the package is a deep dark blue with light effects that give the mood of a party or a night on the town.
At the bottom it is written in gold letters “Collector’s Pack”, indicating that it is a limited edition.
On the back side – a coupon from the Camel Cash series (also known as C-Notes), with a portrait of Joe Camel, which was used for a loyalty program.
Context:
„The Joe Camel campaign ran from 1987 to 1997, with special Collector's Packs being released as promotions to encourage the collection of all the themed designs (Biker, Pool Player, Guitarist, Pilot, etc.).
Value assessment:
– Collectible value: high. This specimen with Biker Joe is one of the most wanted in the series.
– Condition assessment: flawless – the film is not damaged, the colors are not faded.
– Rarity: medium–high. Due to US advertising restrictions, these packs were no longer produced after 1997.
