Description:
This package stands out the iconic Joe Camel image – a camel in human form, wearing red jacket and white shirt, standing against the backdrop of a city night.
Classic logo on top CAMEL FILTERS, and below is the inscription Genuine Taste.
It was part of the promo series, encouraging participation in a lottery where one could win a Mustang car (this is marked on the back).
On the side - Argentine excise stamp (Código Nº 12) and text in Spanish about the promotion.
This is one of the last editions in which Joe Camel was still used in commercial packaging before the character was removed due to advertising restrictions.
Value assessment:
– Collectible value: Very high – Joe Camel designs are one of a kind most sought after worldwide due to its cult image and limited edition.
– Condition: Original film, slight discoloration from time – very good condition.
– Rarity: High – This edition was only released in Latin America and in a very limited edition.
