Description:
This Caro Blue 25's pack is an interesting example of an attempt to combine visual emotion with brand identity. The front shows a fisherman with a cheerful face, while the back shows an action scene by a lake, where people are involved in active leisure activities. The inscription "Z pasją!" (lit. "With passion!") symbolizes an energetic lifestyle. This is a typical attempt from the mid-2000s, before the EU unified labeling, when the use of photos and emotional accents on packs was still allowed.
Value assessment:
-
Collectible value: Medium-high. This edition has visually strong design, is with photos and an emotional slogan, what became banned by EU regulations since ~2010. In addition, it 25 cigarettes packet, which is a less common format.
-
Condition assessment: Excellent. Unopened, original cellophane, in very good condition.
-
Historical data and popularity: „The Caro brand was popular in Poland in the 2000s, but this edition stands out from the standard ones due to its unique packaging with a lifestyle image.
