Description:
This Jockey Club cigarette pack is designed for the Argentine market, with clearly visible health warnings in Spanish and an excise stamp at the top. The design is classic, with the red Jockey logo depicting a jockey's helmet and the words "100's Suaves", indicating that these are 100 mm long, mild-tasting cigarettes. The front of the pack also features the advertising campaign "Jockey te premia", which means "Jockey rewards you", with an invitation to open the pack at a specific point ("Abri Aquí"). It is a product with a modern aesthetic that reflects the characteristics of the Latin American market.
Value assessment:
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Collectible value: Average. Although this pack is not limited edition or vintage, it may be of interest to collectors due to its origin (Argentina), low prevalence in Europe, and good condition.
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Condition assessment: Unopened, in excellent condition, with excise stamp.
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Historical data and popularity: „The Jockey brand is well-known in Argentina, especially for its lower price point and mass market appeal. It has little international exposure.
