Description:
This Jockey Club Suaves – lighter version of the classic Argentine brand Jockey version, produced Nobleza Piccardo SAIC., belonging to British American Tobacco for the concern.
This release was for the local market, around the late 2000s, when the Jockey line had several different strength versions: Full Flavor, Suaves and Milds.
The design of the package is minimalist - a light gray background with red and gold dominates. Jockey logo (characteristic oval with a rider's helmet). On top is visible Argentine banderola "Código N° 3 - CIGARRILLOS"„, marked with a post “IMP. INT. LEY 24.674”.
Side warning “"El fumar es prejudicial para la salud - Ley N° 23.344"”.
This is a classic example that reflects the design trends of the Argentine tobacco industry – simplicity, a clear logo, and a solid image.
Value assessment:
Collectible value: Average - a common but discontinued local version, interesting as part of the Jockey story.
Condition assessment: Excellent - full film, undamaged stamp, all inscriptions clear.
Historical data: The Suaves version was popular in the middle-class consumer segment and was gradually replaced by new designs after 2010.
