Description:
This is a limited edition special pack of LD cigarettes, created as part of the advertising campaign "Летнее Движение" ("Summer Movement"). During this campaign, a prize pool was advertised, including 15 Opel Zafira cars and more than a million other prizes. The pack is distinguished by its summer design - sky, people, car, bright color accents. This is an extraordinary collector's item, with a clear time stamp, cultural context and visual value. The original film has been preserved, the excise stamp is intact.
Value assessment:
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Collectible value: High. Limited edition special promotional packs with visual motifs (e.g. cars, people, campaign slogans) are considered valuable collectibles, especially if their production is tied to a specific event or competition period.
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Condition assessment: Unopened, original film, excellent collectible condition.
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Historical data and popularity:
LD was one of the most popular brands in Russia. The 2007 advertising campaign with the lottery is well known to collectors, and this edition is one of the most visually memorable. It is a package that documents not only a tobacco product, but also a certain social marketing practice in Russia of the time.
