Description:
This Le Mans Suaves The packet is a classic product of the Argentine local market, produced by the company Massalin Particulares SA.. The design features a gentle light blue and mint green in a combination of colors, with white lines imitating the speed of movement - this is a subtle allusion to the legendary car racing track Le Mans.
The font "Le Mans" in the center is stretched vertically, and at the bottom is the inscription "Suaves" (gentle) with the coat of arms - a crowned shield, symbolizing the image of quality and prestige. On the side is an advertising inscription: “"Nuevo pack. Mismo sabor. Discovered."” ("New pack. Same taste. Discover it."), indicating the design refresh campaign underway at the time.
It was one of the most popular mid-range local brands in Argentina, designed to compete with Chesterfield, Melbourne and Derby.
Value assessment:
– Collectible value: Average. Le Mans not an international brand, but prized among South American collectors for its authentic local design and colors. Rarer than Melbourne or Viceroy Argentina.
– Condition assessment: Very good - cellophane is clean, postage stamp is intact, corners of package are minimally worn (typical storage effect).
– Historical data: „The Le Mans brand was one of Massalin Particulares' product lines aimed at the average consumer. The name and design dynamics were clearly inspired by the sportiness and racing themes popular in Argentina in the early 2000s.
