Description:
This L&M Super Kings pack is one of the special illustrated editions released for the US market in the 1980s and 1990s. The pack features an artistic design with a natural scene in the background – a man fishing in a river, and birds flying overhead. All of this conveys the masculine, adventurous lifestyle that was typical of cigarette advertising of this period.
„The name of the Super Kings format indicates that the cigarettes are longer than the usual 100 mm - this gave the impression of being longer-lasting, "premium" cigarettes.
Value assessment:
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Collectible value: High, especially among collectors of themed packs. The artistic value, limited period and unique visuals of this edition increase demand.
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Condition assessment: Very good. The package is intact, the film is intact, the design remains bright. It was probably stored in dry conditions, despite the small signs of time on the film.
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Historical data and popularity: These illustrated L&M editions were limited to the domestic U.S. market. They are among the last editions to appear before the extensive transition period when packaging became more standardized due to changes in tobacco laws.
