Description:
This Lucky Strike cigarette pack with a note “Original Red” and a large side word “ROASTED”, occupying most of the front side.
Above – an inscription “ORIGINAL RED”, and below - “"CIGARETTES - 20 CIGARRILLOS RUBIOS"”.
The back side shows the traditional “"ORIGINAL SMOKE - Lucky Strike - EST. 1871"” logo, and above it is an Argentine excise sticker “"Código Nº 2 - CIGARRILLOS"” with state emblem and inscription “IMP. INT. LEY 24.674”.
On the side surface – an inscription “Argentine Work” (proving local production), as well as a barcode and serial data.
The design features a contrasting combination of black, red and metallic gray, which perfectly reflects the visual identity of Lucky Strike from the early 2000s.
Value assessment:
– Collectible value: High is a rare regional version, produced for a short time only for South America, so they are rare even in international collector exchanges.
– Condition assessment: Excellent - cellophane is intact, excise sticker is original and clearly visible, surface is clean without scratches.
– Historical significance: This release marks a period when Lucky Strike experimented with the „toasted“ concept in Latin American markets, seeking to differentiate the product from its classic US and European line.





