Description:
This is a classic „Pall Mall Gold 100's Filter Tipped’ permission belonging to long format (100's) for a cigarette series intended for the US market. This variant reflects the Pall Mall design era of the 1970s and 1980s, when the company sought to create a luxury image while maintaining a conservative British style.
The package features metallic gold background, with white classic logo PALL MALL and coat of arms with lions and a crown, and the slogan In Hoc Signo Vinces ("You will win with this sign"). The bottom part says "Filter Tipped", and the back side shows two cigarettes and the inscription Longer Yet Milder, emphasizing the combination of a longer format and a smoother smoke.
This is one of the last editions to survive. minimalism of old aesthetics without warning signs on a large part of the package, therefore this option is considered a collectible example of an American classic.
Value assessment:
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Collectible value: High. The US edition of the Pall Mall Gold 100's is rarer than European variants, especially with intact cellophane and full gold surface. Collectors value it for its authentic American origin and simplicity of design, typical of the period before major restrictions on tobacco advertising.
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Condition assessment: Very good - packaging is intact, cellophane is intact, corners are sharp, surface is glossy without color damage.
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Historical data and popularity: „Pall Mall was one of the oldest American brands, owned by the Brown & Williamson Tobacco Corporation (later became part of British American Tobacco).
