Description
„Reyno 100's Classic Menthol Fresh is a classic RJ Reynolds tobacco product, distinguished by its clean and functional design, typical of cigarettes of American origin, licensed for production in Europe.
Sign Reyn was created as an alternative to the more popular Salem and Newport menthol line of products, to attract consumers looking for a milder, "cooler" menthol flavor.
The design of the package is characterized by green-white color scheme, separated by a horizontal gray line. At the top is a minimalist inscription Menthol Fresh, emphasizing freshness, and in the lower part – 100's Classic, indicating the elongated format (100 mm cigarettes).
Typographic logo Reyn with a red dash adds dynamism, while the vertical lines in the background symbolize a sense of air and cleanliness - a theme often used in the marketing of menthol cigarettes in the 1980s and 1990s.
The side surface is marked:
Made under license from RJ Reynolds Tobacco Co., Winston-Salem, NC, USA.
This indicates that this package was manufactured in Europe using US technology and design specifications.
Value assessment
Collectible value: Average.
„"Reyno" is not particularly rare, but its impeccable condition and surviving original cellophane make it a valuable specimen from the history of US menthol cigarettes.
Particularly appreciated is 100's format version, because the shorter (king size) was produced more often.
Condition assessment: Excellent - original cellophane, surface clean, colors bright, excise stamp clearly visible.
