Description:
„SET King Size Filter“ – a lesser-known American cigarette brand, manufactured Richmond Tobacco Co., Virginia, USA. It is one of the sub-brands created to compete in the mid-priced segment in the United States and some export regions (particularly the Middle East and Eastern Europe).
The packaging is characterized by classic 1970s US design – white background with horizontal lines red and yellow stripes, symbolizing warmth and energy. The orange highlighted in the center tobacco leaf symbol with a note SET, and the top says "King Size Filter". The inscription is visible on the side Manufactured by Richmond Tobacco Co., Richmond Va., USA.
Similar types of American packaging were intended for both domestic and export, so SET is considered niche US manufacturing example, copies of which have survived extremely rarely.
Value assessment:
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Collectible value: Medium-High. A rare mid-range US brand, especially preserved with cellophane. Due to the small production run, such packs are prized by collectors of US tobacco history.
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Condition assessment: Excellent - cellophane is intact, print is clear, no excise stamp (export version).
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Historical data: „Richmond Tobacco Co. operated from the mid-20th century until the late 1990s, producing several limited-distribution brands, including SET, Seven Up, and Richmount.
